It has been something that has been going on in my head for a significant amount of time and I believe that it is the right time for politicians and famous individuals to take their online reputation management as seriously as the offline one. Here, i will outline a very basic strategy that i believe will equip celebrities and politicians to strengthen their brands. So lets start with some assumptions that will make our lives easier as the post goes on....
After the tragic terrorist attacks in Mumbai, we see all the political parties starting their games. Lets have a closer look at what they said and where they went wrong. Manmohan Singh - A speech which lacked character, though it did not lack the objectivity. In a time of crisis when this was televised what we needed was a stong speech, not this verbal powerpoint. If i had to rate this, it would get a 5 out of 10....
Its been a really long 24 hours, I have been following it all on TV or the internet (twitter to be specific). In this process I have see yet another intelligence lapse where probably 200+ people will lose their life on the final count and this will create a dent in our national image. England conveniently goes back home after not even coming close to winning their matches in cricket, a whole host of articles being published about how India will lose its “terror free” south Asia image, and finally how it affects the Delhi elections coming up....