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Social media primer for politicians

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It has been something that has been going on in my head for a significant amount of time and I believe that it is the right time for politicians and famous individuals to take their online reputation management as seriously as the offline one. Here, i will outline a very basic strategy that i believe will equip celebrities and politicians to strengthen their brands.

So lets start with some assumptions that will make our lives easier as the post goes on.

So with this initial setup we can charge into how a politician X can become an online brand.


To plan for the next coming elections, which means that it has to be a sustained campaign over the next 2-3 years to make a meaningful impact.

It also has to ensure that he remains at a peak during his election times, and is able to sustain public interaction at a locality level.

Mechanisms available

We all seem to assume that social media, by default is the internet. In a country with nearly 430 million wireless connections, a strategy also needs to address the offline, but mobile populace.

So here is a list of potential ways of reaching the user using social media

The list can go on, but it is all dependant on the target audience which may be some remote district in West Bengal (India).
Why ? Why not ?

“One does not fit all”, and that is the reality. I would love to use social media to create and enhance everybody’s reputation. For an example, an MLA from a remote bihar village has no use for social media in his political career (unless of course he has national / state level ambitions).

Cosmopolitan cities like kolkata, Delhi, Mumbai, Chennai, Bangalore have all shown that the internet may emerge as a potentially important mechanism for party propaganda as well as reputation management.

So if you guys want to have a chat with me discussing this further, do comment or email me at


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