Posts Tagged ‘ india

Clear and present danger

This title is reminiscent of the Harrison Ford movie, but is very applicable to how my country (India) goes about its foreign policy. As a rather naive spectator to the global policy game, here are some conclusions that I have based my current statement on.

  • Being rather country-locked, and especially nations that are in a constant state of political flux. We are in a tremendous disadvantage, unable to appease them or take control of them.
  • Our “friendly” neighbors are currently in the cashing in phase, due to the games between China and us. We have been unable to use our cultural proximity as an advantage, rather we are playing the finance and buy-out stratagem which on its own we have already lost.
  • Our utter neglect of the North east, (or the east as a whole) is paying rich dividends to the Chinese. As a country of smart people, we are really slow at learning things which Mao embedded into the communist psyche a long time back rather publicly. They will eventually take what they believe is rightly theirs, even if it means war.
  • UN and common currency - Its a farce, with Nehru helping the Chinese to get the security council and they consistently refusing us entry into that club(with our huge standing army). It is a rather on the face statement about what they think of us at this point of time. The common currency move is good, but with the move from uni-polar to a multi-polar configuration it will be interesting to see how it plays out.
  • US in my opinion is on the back foot – Consistent rise of nationalists in Japan, the economic crisis, the dollar, Iraq, Afganistan, and so on … Yes, their bulk has kept them alive, they are pros at keeping themselves in the game. It would be interesting to see what is the next move they make. Fingers crossed.
  • So there is the need of a bigger war, one where the significant people advantage of the asians gets reduced. (from the developed nation perspective). Pakistan seems to be the point from where all it will possibly emanate.

Enough of brain dumping, back to work.

Social media primer for politicians

It has been something that has been going on in my head for a significant amount of time and I believe that it is the right time for politicians and famous individuals to take their online reputation management as seriously as the offline one. Here, i will outline a very basic strategy that i believe will equip celebrities and politicians to strengthen their brands.

So lets start with some assumptions that will make our lives easier as the post goes on.

  • Paid advertising stand-alone is not an effective way of reaching out.
  • A holistic or integrated approach towards internet marketing is what will allow long-term gains.
  • Like most blog posts, this is highly subjective. Feel free to improve, argue, debate any points.

So with this initial setup we can charge into how a politician X can become an online brand.

Goals

To plan for the next coming elections, which means that it has to be a sustained campaign over the next 2-3 years to make a meaningful impact.

It also has to ensure that he remains at a peak during his election times, and is able to sustain public interaction at a locality level.

Mechanisms available

We all seem to assume that social media, by default is the internet. In a country with nearly 430 million wireless connections, a strategy also needs to address the offline, but mobile populace.

So here is a list of potential ways of reaching the user using social media

  • Internet – Blogs / content
  • Mobile (SMS, MMS or GPRS)
  • Internet – Social networks
  • and many more …

The list can go on, but it is all dependant on the target audience which may be some remote district in West Bengal (India).
Why ? Why not ?

“One does not fit all”, and that is the reality. I would love to use social media to create and enhance everybody’s reputation. For an example, an MLA from a remote bihar village has no use for social media in his political career (unless of course he has national / state level ambitions).

Cosmopolitan cities like kolkata, Delhi, Mumbai, Chennai, Bangalore have all shown that the internet may emerge as a potentially important mechanism for party propaganda as well as reputation management.

So if you guys want to have a chat with me discussing this further, do comment or email me at me@dipankar.name.

Green peace action : future actions

Green peace taking on the various challenges we face in our country.
1. Friday, July 17, 2009, 10 am onwards, RBI
Why
To highlight the fact that irregular monsoons which can make life hell for mankind, acute water, power and agrarian crisis are few of many impacts that climate change can have.

What
The threat of drought is looming large over Northern India, Delhi has received less rainfall than normal and the city if facing acute water crisis, to highlight the impact of climate change on the City on July 17, Friday around 30 volunteers will queue up outside RBI with buckets filled with water to deposit in the Bank.
The message on all the buckets and a banner will be “Climate change = Water crisis”
Time : 10 AM onwards

Online Element – Thousands of Cyber Activists will be asked to sign up for Green Idol and then for every sign up, we’ll deposit a bucket of water.

2. Monday, July 20, 2009, 5 pm onwards, India Gate
America, Take a stand on Climate change

Why
The objective is to highlight that countries like India and Bangladesh are paying a heavy price for the GHG emissions of developed countries like the US.
US Secy of State Hillary Clinton is going to be in India next week and we in a peaceful, non violent manner are going to tell her that because of the United States’ policy on Climate Change, people in developing countries like ours getting affected.
What
We are going get 50 huge blow ups of photos from Sunderbans, and then 50 of us will hold these in India Gate and when its dark we will have a candle light vigil. This is something we need to do for our brothers and sisters in areas directly affected by effects of Global Warming.
1. Friday, July 17, 2009, 10 am onwards, RBI
Why
To highlight the fact that irregular monsoons which can make life hell for mankind, acute water, power and agrarian crisis are few of many impacts that climate change can have.

What
The threat of drought is looming large over Northern India, Delhi has received less rainfall than normal and the city if facing acute water crisis, to highlight the impact of climate change on the City on July 17, Friday around 30 volunteers will queue up outside RBI with buckets filled with water to deposit in the Bank.
The message on all the buckets and a banner will be “Climate change = Water crisis”
Time : 10 AM onwards

Online Element – Thousands of Cyber Activists will be asked to sign up for Green Idol and then for every sign up, we’ll deposit a bucket of water.

2. Monday, July 20, 2009, 5 pm onwards, India Gate
America, Take a stand on Climate change

Why
The objective is to highlight that countries like India and Bangladesh are paying a heavy price for the GHG emissions of developed countries like the US.
US Secy of State Hillary Clinton is going to be in India next week and we in a peaceful, non violent manner are going to tell her that because of the United States’ policy on Climate Change, people in developing countries like ours getting affected.
What
We are going get 50 huge blow ups of photos from Sunderbans, and then 50 of us will hold these in India Gate and when its dark we will have a candle light vigil. This is something we need to do for our brothers and sisters in areas directly affected by effects of Global Warming.
For more information, get in touch with Nitin at 9958799211

Teja drops real bombs (finally)

Tejas crosses a milestone

Ravi Sharma

BANGALORE: In a milestone, a Light Combat Aircraft (LCA) Tejas took off from here and for the first time dropped live stores (bombs) at a firing range.

The dropping of two 25-pounder bombs, with one striking the target and the other falling within the inner 25 yard circle, was undertaken by Prototype Vehicle-3 of the LCA programme.

The successful dropping of the light, marker bombs will enable the Aeronautical Development Agency (ADA) – designers of the fly-by-wire LCA – to not only prove the working of the aircraft’s flight control software for weapon drops and aiming, but also take forward the LCA’s weaponisation programme.

ADA officials said the flight control system software had to recognise and adjust for the dropping and still maintain the highly unstable flying platform’s handling qualities.

So finally the LCA drops some real bombs, take that DDM. Read the full story here.

Awesome proto.in, jan 2009

Proto has been taking place for sometime, but Jan 2009 is my first proto.in attendance and it was worth the trip to Bangalore. I went in with some expectations and yes, they were fulfilled. The highlights of the event is given below.

  • Awesome talks – There was one talk by Bob Young(founder of redhat) which was simply awesome. There were others as well which were informative and fun sessions.
  • Great audience – People from all walks of professional life, met a lawyer, a HR guy, a finance guy and so on … with so much variety one can only choose to get bored of such company.
  • Neat theme / tshirt - The paper plane theme was awesome and in one session where Kiruba got everyone to throw airplanes onto the podium was especially lots of fun.
  • Techies – Special mention to Sheryas , Aswin , Moyeen , Vijay who made it clear to me that B’lore + Chennai is still very much ahead on the super nerd density index. Clever engineers to hang out with is the least i can say about these guys.
  • Startups – Last but not the least, a great bunch of startups were there promoting their stuff. It was cool to see some interesting revenue models and different ideas. Shotgun startup was one fun event to take part in :) (this deserves a complete post by itself).

All in all, I had a lot of fun. Thanks to Vijay and the proto team for making me a part of something awesome. Looking forward to making proto a bigger and better event going ahead.